Over the last year I’ve been working on my Craft Pricing Pro app. The app is useful and the interface is clean and easy to understand. I’ve also added many features including some basic inventory and sales tracking. I don’t know how many people will use those features, but they are there and they do work.
But, writing the app – although it can be difficult – is the easy part. The truly difficult part is the actual marketing of the app. It’s nice to have an app finished and available for sale, but it doesn’t really pay the bills until people start to purchase it. That’s the block I’m currently running into. The app works well and the little bit of feedback I’ve been given has been positive. But, the problem is that it hasn’t really been found by the many people that would find it useful.
Yeah, I know it’s ironic that I wrote an app so people can make more money with their own projects, but I’m struggling to make money with my own. The accounting math isn’t hard for me. It’s the actual selling. How to get people to first of all take a look at the app, and then how can I convince them that it will help them make money? It will, I know it will. When I was selling more crafting items, the earlier version of this app did in fact help me make more money. It’s why I wrote it and it’s why I feel strongly about marketing it.
So, with this I guess my newest effort is to avoid adding features or starting new projects. But, instead work on creating interest and sales in the projects I currently have out there. Yeah, that’s scary and difficult, but here we go.
